Get Started with A/B Testing. This page is ready
Follow this step-by-step guide to set up your first A/B test and start optimizing your store. Each test can help increase your conversion rates and revenue.
Complete these steps to get your A/B testing up and running
Install ABboost: A/B Testing app in your Shopify store
Activate ABboost in your theme to display A/B tests
Create a simple price test to get started
Track performance in the Analytics dashboard
Best practices to maximize your A/B testing results
Begin with simple price tests before moving to multi-element testing
Wait for at least 95% confidence before making decisions
Run tests for at least 1-2 weeks to account for weekly patterns
Avoid running multiple tests on the same product simultaneously
Follow these detailed steps to activate ABboost in your theme
Click this button to go directly to the App Embeds section
In your Shopify Admin, go to Online Store → Themes → Click "Customize" on your active theme
In the Theme Editor, look at the left sidebar. Scroll down to the bottom and click on "App embeds" (marked with ⚙️ icon)
Find "ABboost: A/B Testing" in the list of app embeds, then toggle the switch to ON (it should turn green)
Click the "Save" button at the top right corner of the Theme Editor. Done! ✓
⚠️ Important: The app embed MUST be enabled for A/B tests to work. Without it, your tests won't display different prices to customers.
💡 What is an App Embed? It's a small piece of code that runs on all pages of your store, allowing ABboost to show different test variations without modifying your theme files.